Google Ads Management

Google Ads That Pay for Themselves. Managed by People Who Answer for the Results.

Most businesses that have tried Google Ads got burned by agencies that reported impressions instead of revenue, or set-it-and-forget-it campaigns that drained budget without results. The difference is accountability. You get campaigns built to convert, bid management tied to real business outcomes, and monthly reporting that tells you exactly what your spend produced.

Get a Campaign AuditOr call 434-229-0855

What You Get

Every engagement is built around conversion, not impressions. Your ads need a landing page that converts. See our Web Design service to make sure paid traffic has a destination worth clicking through to.

Campaign Strategy & Account Audit

Before a dollar is spent, you get a full audit of your existing campaigns (or a ground-up strategy if you are starting fresh), identifying wasted spend, missed targeting opportunities, and the keyword and audience strategy most likely to produce qualified leads at your budget level.

Keyword Research & Targeting

You get a prioritized keyword map built around high-intent commercial searches in your category, the searches where prospects have their credit cards ready rather than just doing early research. Negative keyword strategy prevents budget waste from irrelevant traffic.

Ad Creative Development

Headlines, descriptions, and extensions written to speak directly to your buyer's intent at the moment of search. Multiple ad variations are tested so the best-performing copy earns the most impressions over time.

Bid Management & Optimization

Bids are adjusted continuously based on conversion data, device performance, time-of-day patterns, and geographic signals. You do not pay the same for every click. You pay strategically for the clicks most likely to convert.

Conversion Tracking Setup

You cannot optimize what you cannot measure. Your campaigns are built on a foundation of accurate conversion tracking: form submissions, phone calls, purchases, and other actions that represent real business value. Every optimization decision is grounded in conversion data, not vanity metrics.

Monthly Reporting with ROAS Transparency

Every month you receive a plain-language report showing what your spend produced: leads, calls, sales, cost per conversion, and return on ad spend benchmarked against your industry. No dashboards full of impressions presented as success. Just the numbers that matter to your business.

Results That Speak for Themselves

Headline numbers from our managed campaigns. Full case studies below.

12,098

Conversions in One Campaign

single 5-month Performance Max campaign

23.2%

Event Rate

vs. 8–12% industry average

45x

National Average CTR

achieved on seasonal campaign

Proven Performance Across Industries

Four campaigns across four different industries. Each built around the client's specific conversion goals, not a templated approach.

Sports & Entertainment

Regional Sports Franchise

Performance Max across 6 channels: Search, YouTube, Display, Discover, Gmail, Maps

Renewed

12,098

Total Conversions

ticket purchases and form fills

23.2%

Event Rate

vs. 8–12% industry average

17,111

Total Events Tracked

across all Google surfaces

5,018

Total Interactions

paid engagement actions

The campaign drove record-setting ticket and merchandise conversion volume across a single season, generating more than 12,000 tracked conversions from a single unified campaign. The client renewed for the following season, expanding the campaign scope.

Higher Education

Regional University: Graduate Programs

Multi-channel display, video, and PPC targeting prospective MBA applicants

10M+

Total Impressions

across display, video, and search

1.76%

Click-Through Rate

25x the national average of 0.07%

3,300+

Click Conversions

qualified application page visits

1,800+

View-Through Conversions

assisted conversions from display/video

Campaign reached more than 10 million impressions with a click-through rate 25 times the national average. Both click conversions and view-through conversions exceeded program enrollment targets, contributing directly to a measurable increase in qualified applications.

Building Materials / B2B Supply

Regional Building Materials Supplier

Long-term multi-channel campaign driving in-store traffic and contractor conversions

Renewed

6,800+

Total Conversions

across all tracked actions

5,400+

Verified In-Store Visits

GPS-verified foot traffic to locations

2,300+

QR Code Scans

offline-to-digital attribution

5+ years

Campaign Duration

sustained partnership

Over five years of consistent campaign management, the supplier has accumulated more than 6,800 verified conversions, including 5,400+ GPS-verified in-store visits. That makes digital advertising directly attributable to foot traffic and sales floor engagement.

Tourism & Entertainment

Beachfront Amusement & Water Park

Seasonal social and retargeting campaign driving record season pass sales

Renewed

537,593

Total Impressions

across social and display placements

17,279

Total Clicks

to season pass and park info pages

3.21%

Click-Through Rate

45x the national average of 0.07%

1,056

View-Through Conversions

assisted purchase conversions

The campaign generated 537,593 impressions with a 3.21% click-through rate (45 times the national average) and contributed to a record season pass sales season. View-through conversion volume confirmed that brand exposure directly influenced purchase decisions beyond last-click attribution.

How It Works

Five stages from audit to continuous optimization. Competitors are already capturing the searches you are missing. Every day without a properly managed campaign is budget left on the table. Your campaign scope depends on your market, competition, and goals. We audit your current position and recommend the right investment level during a free discovery call.

  1. 1

    Audit & Discovery: Understand What You Have

    Your existing account (or category) gets a full audit: current spend efficiency, conversion tracking accuracy, keyword strategy, and competitive picture. You receive an honest assessment of what is working, what is wasted, and what the opportunity looks like with proper management.

  2. 2

    Build: Structure Campaigns for Conversion

    Campaigns are built from the ground up with your conversion goals as the design constraint, not impressions or clicks. Targeting, bidding strategy, ad creative, and landing page alignment are all set before the first dollar is spent.

  3. 3

    Launch & Monitor: Control the Opening Window

    The first 30 days are the most important. Campaigns launch with conservative bids while conversion data accumulates. You are updated on early performance signals, and adjustments happen quickly rather than waiting for a monthly review cycle.

  4. 4

    Optimize: Let the Data Steer

    Once conversion data is flowing, campaign optimization becomes systematic: cut what does not convert, scale what does. Bid adjustments, audience refinements, and creative testing all run on a data-driven cycle rather than guesswork.

  5. 5

    Report: Know Exactly What You Got

    Monthly reporting shows cost per lead, ROAS, conversion volume, and trends, with plain-language context and a clear recommendation for next month. You always know whether your Google Ads investment is producing and what we are doing about it.

Frequently Asked Questions

How does Google Ads work and why should my business consider it?
Google Ads places your business in front of people who are actively searching for what you sell, right now, with intent to buy. Unlike social media advertising (which interrupts people doing something else), search ads reach prospects at the exact moment they are looking for a solution. You only pay when someone clicks. Done well, Google Ads produces the most measurable ROI of any digital channel. You can trace every dollar to a specific lead, call, or sale.
What is Performance Max and should I be using it?
Performance Max is Google's newest campaign type. It runs your ads across every Google surface simultaneously: Search, YouTube, Display, Discover, Gmail, and Maps. Google's AI optimizes budget allocation in real time based on which placements and audiences are driving conversions. It works well for businesses with clear conversion goals and a sufficient budget for Google's algorithms to learn. We ran a 5-month Performance Max campaign for a regional sports client that produced 12,098 conversions, but it is not the right fit for every account. We recommend it when the data supports it.
What budget do I need to make Google Ads work?
There is no universal minimum, but there is a practical one: you need enough monthly spend for Google's bidding algorithms to get adequate conversion data, typically 30–50 conversions per month for automated bidding strategies to optimize effectively. In most local service categories, that means a minimum of $1,500–$3,000 per month in ad spend. Below that threshold, campaigns can still run, but optimization becomes more manual and less efficient. During your audit we will give you a realistic estimate for your specific category and geography.
I tried Google Ads before and it did not work. Why would it be different now?
Most failed Google Ads experiences share a common cause: campaigns built to spend budget rather than generate conversions. That means broad-match keywords capturing irrelevant searches, landing pages that do not match the ad intent, no negative keyword strategy to filter out waste, and reporting that shows impressions instead of leads. Good Google Ads management starts with conversion tracking, narrows targeting to high-intent queries, continuously cuts waste, and ties every optimization decision to cost per acquisition rather than cost per click.
How do you charge for Google Ads management?
Our management fee is separate from your ad spend. The money you pay us goes to strategy, optimization, and reporting, not into Google's pocket. Pricing is based on account complexity and monthly ad spend volume. We do not take a percentage of your ad spend (a common agency model that creates incentives to spend more, not better). You will receive a flat management fee quote during your audit so there are no surprises.
Will my ads show up when someone asks an AI for recommendations?
Google Ads appear across Google's own surfaces, including placements adjacent to AI-generated results. As Google integrates more AI into search through AI Overviews and conversational features, paid placements remain a consistent presence for high-intent queries where advertisers bid. Organic AI citations and paid ads operate on different tracks: organic citations come from AEO and content structure; paid ads come from your bids. Both channels matter in today's search environment.

Complete Your Digital Foundation

Google Ads drives immediate results. These services build the infrastructure that makes paid traffic more efficient and compound your visibility over time.

Web Design & Development

Your ads need a fast, conversion-optimized landing page. We build sites engineered to turn paid traffic into leads and sales (not just clicks).

SEO & Answer Engine Optimization

Ads drive immediate results. SEO builds long-term organic visibility. Together they cover every stage of the search funnel and compound your authority over time.

Stop Paying for Clicks. Start Paying for Conversions.

Most businesses that tried Google Ads got burned. The difference is accountability. Campaigns built to convert, optimization tied to real business outcomes, and monthly reporting that shows exactly what your spend produced. Start with a free audit.

Get a Campaign AuditOr call 434-229-0855